The end is near."If you could only keep one thing out of a list that included your phone, your TV or your computer and Internet connection, what would it be?"Five years ago, in a study of digitally savvy youth, the answer was "computer + Internet." Now, in a recent study of "digital divas," those "16% of women who are most wired (and) highly viral," according to AdAge, the response is the same.The end is going mainstream. We can live without our land lines.We can live without TV.We can even live without our mobile phones.But we can't live without an Internet-enabled computer.I...
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I was catching up on Supernatural (Guilty as charged, I don't care. Jensen Ackles will be a big star someday, but I digress.) And something happened that I have been expecting for a long time. I witnessed the first online video commercial pod. Two :15's back-to-back. In a bad-for-the-viewer, good-for-the-industry kind of way this is good news long-term for online video.
Never before has a willingness to comprehend technology--to understand its implications--been so important for everyone working inside advertising. As Advertising Week 2008 parades 1960s ad man character Don Draper onstage, look back: No one other than, perhaps, a producer had to hold technical experience in order to make an ad "happen." All that writers, art directors or account managers were required to have were ideas, and iron stomachs. No more. Today, as Adweek's Brian Morrissey notes, "technology companies and agencies will need to get on the same page." The current problem facing Silicon Valley, as Morrissey puts it, is in creating...
Apparently a group of concerned digital biggies like Digitas, Enfatico, Edelman Digital and the like have formed the Social Media Council.
Ad Age which devoted an unprecedented amount of space to Bob Garfield's piece on monetizing social media. http://adage.com/digital/article?article_id=130969 It had all of Bob's usual rhetorical flourishes and with a little editing could probably have be half the length but he did reinforce a point we try to make to clients: behavioral data is valuable. What people tell you or what their behavior on your site tells you, that's valuable, sellable (is that a word?) stuff. Garfield basically tells Facebook that the way to monetize the site is to deploy a kick-ass predictive engine that scrapes the site and presents non-adlike...
Brian Stelter wrote about the "three screen" reports coming out of Nielsen in The New York Times last week. Nielsen's goal is measurement parity across the three screens: TV, computer, mobile. But something seems missing from the data. "The average American spent 127 hours of time with TV in May, up from 121 hours in May 2007; and 26 hours on the Internet, up from 24 hours last year." "Two-thirds of Internet users in the United States, 119 million people, watched video in May." I think what we're watching, in other words, content, isn't properly accounted for. "The amount of online...
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