GRAVY

Recently in History Category

Cutting the cord

By
Tim Brunelle
on October 28, 2008 10:17 AM
The end is near."If you could only keep one thing out of a list that included your phone, your TV or your computer and Internet connection, what would it be?"Five years ago, in a study of digitally savvy youth, the answer was "computer + Internet." Now, in a recent study of "digital divas," those "16% of women who are most wired (and) highly viral," according to AdAge, the response is the same.The end is going mainstream. We can live without our land lines.We can live without TV.We can even live without our mobile phones.But we can't live without an Internet-enabled computer.I...
READ MORE

Stacked :15's at CWtv.com Shows That Online Video Growing Up

By
Chris Wexler
on October 12, 2008 1:05 PM
I was catching up on Supernatural (Guilty as charged, I don't care. Jensen Ackles will be a big star someday, but I digress.) And something happened that I have been expecting for a long time. I witnessed the first online video commercial pod. Two :15's back-to-back. In a bad-for-the-viewer, good-for-the-industry kind of way this is good news long-term for online video.
READ MORE

Same rules, different game? Or same game?

By
Alan Pafenbach
on June 6, 2008 11:25 AM
Just got off the phone with an advertising headhunter who told me the advice I gave her two years ago, (start repping interactive people,) is a wave now hitting her beach. Agencies are furiously ramping up only to discover they don't have the management vision in place to deploy the talent they are so rapidly hiring. The top echelon managers made their bones in traditional advertising which focuses on building messages, and have no idea how to re-organize themselves around the creation of consumer solutions. It's so much more painful then they realize. It's not something you can bolt on...
READ MORE
« Economics Models | Main Index | Archives | Invention »
Why Gravy?
As marketing people we're constantly asked the same question by developers and publishers, "I've got great traffic, but how do I make money from it?" Our experience is on the supply-side of the revenue stream- advertising agencies and media companies. We know what brands, and their agencies, want for their money. And so was born Gravy, the digital revenue consultancy. Gravy helps web start ups, publishers and digital brands figure out how to create income without diminishing user experience or dilute a brand's DNA. In fact, if done right, Gravy can actually improve the utility of your property and enhance user loyalty.
+ -
does everyone need gravy?

No. Bill Gates does not need Gravy. But Gravy can be helpful to Web 2.0 start ups, online publications and digital brands. Basically any online idea that brings people together can use a little Gravy.

publishers startups digital brands
+ -
who is gravy?

Gravy is the sum total of four experts in the field of online media planning, creative and production. Altogether that's 60 years of experience in a field that didn't exist 10 years ago. We know what works (and doesnt). We know how advertising agencies, media companies, marketers and production companies operate. We know who to talk to and how to get deals done. Our clients included Volkswagen and Burger King. In 2006, we bought one of every 16 online video banners in the U.S.

chris tim jennifer alan
+ -
what can gravy do for me?

We're pretty systematic. We take it step by step until we get you to the finish line. And you don't need to buy the whole program—stopping at any point will put you ahead of your competition. But we recommend the whole Gravy treatment for best results.

audit development implementation
+ -
how can I find gravy?

Gravy is as close as your smartphone.
. Call us at (612) 374-2000.
. Or email us at info@gravyrevenue.com